The Edge spa logo & branding

Situated high atop a precipice at the Lodge at Blue Sky, the Edge Spa has dramatic views of the mountains and valley below. Not only are the views one-of-a-kind, so are the treatments. With specialty massages using ingredients like CBD oil and wild grown sage to specialty baths drawn in your room on demand, Edge spa is an experience not soon forgotten.

a complementary brand

I was tasked with creating a logo and brand feel for this remarkable oasis. The brand needed to complement the classic western feel of the Lodge at Blue Sky’s lasso brand mark, but feel distinctly unique to the spa as well.

After experimenting with several different logo marks and ideations, the final mark was selected—a hand drawn aerial representation of a lasso. We felt that it not only echoed the wild, ranch nature of the lodge, but it also represented the feeling of being centered that you have when taking in the view at the spa. The logo was paired with a palette inspired by the deep maroon of the landscape, the earth tones found in flora, and the dusty blues of the sky. An ombre was created to represent the legendary sunsets of the region. And, as a final touch, a bronze foil accent was added.

role: art direction, design, production | creative direction: kemper hyers, auberge resorts collection